If you are the owner of a website, you must be concerned about the traffic you get and how to increase traffic. Increasing traffic is not possible without knowing the analytics of your traffic and making adjustments in needed areas.
SaaS analytics tools can help you discover the areas where your worst churn may be hiding. SEO tools will provide you analytics about your site performance and keywords performance as well. While keeping the privacy and security of your users at the highest priority, you need to make changes in your overall site to bring in more traffic.
The very reason for tracking the traffic is to define the demographics and inclination of your site users. Such information is helpful in deriving the best SEO, SaaS, and digital marketing strategies. For example, if your site users are based on a specific geographic area and fall in a specific age and gender group, you can use this information to bring in more customers. This kind of information is needed to generate leads and increase conversion, as well.